Asakaiino Jinja

Asakaiino Jinja is known as an ancient shrine connected to Nunakawa-hime of Itoigawa. Nunakawa-hime is also called the Goddess of Jade and has deep ties to this region's jade culture. The shrine name "Asakaiino" (朝飯野) means a sacred meadow where one partakes of meals at dawn, and it has been revered since ancient times as a holy place. Together with Amatsu Jinja, it protects the Ichinomiya district and has fostered the rich natural environment and culture of Itoigawa. It is believed to grant blessings of beauty and eternal radiance like jade.